Starbucks VIA® Ready Brew
A great cup of coffee, brewed in your cup.
A truly great cup of coffee that you can prepare by just adding water
This isn’t coffee as you know it. This is rich, flavourful Starbucks® coffee made with finely ground beans.
We’ve found a way to offer a truly great cup of coffee that you can prepare by just adding water. Starbucks VIA® Ready Brew is full-bodied and flavourful, just like the coffee you know and love from us.
Starbucks VIA® Ready Brew is made with the highest-quality, ethically sourced 100% arabica beans.
The magic is in a proprietary process that we spent years perfecting. We microgrind the coffee in a way that preserves all of their essential oils and flavour. No other coffee company takes this step, and it makes all the difference.
- Starbucks VIA® Coffees
Start your day off right – we think Starbucks VIA® Ready Brew is as delicious as our fresh filter coffee. Open a packet, add water and in 10 seconds you’ll be enjoying the rich, great taste.
Practice, Made Perfect
It’s 5:24 am on a Tuesday morning and I need my coffee. I need my Starbucks VIA® Ready Brew.
As I stumble downstairs to the kitchen, the first thing I do is prepare myself a cup of what I think is the best thing on earth. On early mornings like this, my body craves that great taste of coffee, that awesome aroma, that warmth – minus all that caffeine. I don’t need that extra kick since I know I’ll be diving into a cold pool in a few minutes as I log in a few thousand yards of swim practice with my friends. Truly that is enough to wake me up anyway!
And the best part is it stays warm in my tumbler until hours after I get out of the pool. A sip of it is my little reward for a job well done. As my coffee pot collects dust at home, I get to enjoy rich, bold and easy Starbucks VIA® Decaf Italian Roast each and every day. It’s roasted a bit sweet, so it pairs well with my much-needed chocolate caramel protein bar after my hard workout. And for someone like me who is always on the go, but still wants that same great taste without all the caffeine, this is just perfect in everyway.
The Security of Starbucks VIA® Ready Brew
I will never forget the first time I saw Starbucks VIA® Ready Brew. I was getting my Americano at my local Starbucks and a new display near the cash register caught my attention. It read “soluble coffee”. The packaging looked sharp, but I couldn’t believe that Starbucks would sell an instant coffee. I thought, “No way … that would never happen.”
But when I asked the barista what it was, he explained that it was a proprietary combination of microground and soluable coffee that actually tasted like a fresh-brewed cup of coffee from Starbucks. I must have looked completely bewildered, because the barista immediately made me a cup to taste.
Starbucks VIA® Ready Brew – My Way
As part of my job I get to talk about coffee – a lot. One coffee I have talked about probably more than any other over the last year has been Starbucks VIA® Ready Brew. I have shared with people around the world what an amazing, versatile coffee it is.
I love to camp and my first camping trip drinking Starbucks VIA® is a great memory. I went camping with my son and best friend, Eric, at Wallace Falls State Park outside Seattle in March 2009. I remember a couple of things from the trip – the weather and the coffee. The weather was particularly wacky. We had sun, rain and snow over the course of the weekend. We also had great coffee. I typically bring a coffee press on camping trips, but this time I was very thankful, especially considering the poor weather, to have great coffee in an instant.
I also love to barbeque, and I was excited when I created a steak rub that included the coffee. My rub includes one packet of Starbucks VIA®, smoked paprika, cayenne pepper, sea salt, onion powder and garlic powder. I rub the steak with a little olive oil and then lather on the rub. The coffee adds just the right touch of roasty, smoky flavor to the steak.
It is great to see what a success Starbucks VIA® Ready Brew has become already. Having a great coffee that has so many uses for me has been invaluable. It’s hard to imagine my life without it.
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